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Our Story
Wilkins Fitness Enterprises was founded in early 2001 in Mt. Pleasant, South Carolina by Michele and Dan Wilkins. Dan had previously held senior positions in Herman's, Dick's and Sportevo. What began initially as a retail location, Charleston Fitness Equipment, quickly expanded to Myrtle Beach and Hilton Head and soon became the largest specialty fitness equipment dealer in the state of South Carolina.

In early 2003, expansion into North Carolina led to a partnership with Steve Beuerlein, a former NFL quarterback for the Carolina Panthers and current broadcaster with CBS. Steve remains an active partner today. For the next several years they continued to expand retail locations (6) and gyms/studios (4) which they utilize as market research labs to this day.

In early 2010, the company shifted its focus to expanding its already successful commercial business and recruited Stephanie and Ron Wilkins who bring a wealth of both start up expansion and international corporate experience with Fortune 30 companies to WFE. The company quickly began orchestrating the national expansion plan by procuring distribution agreements, securing board seats and forming alliances with some of the leading manufacturers in the fitness industry. Since that time the company has continued to add talented and caring sales and support staff throughout the United States.

Ron serves as a Director on the Board of World Wellness Education, was elected as Chairman of the U.S. Fitness Industry Dealers Association (FIDA) in late 2010 and also sits on the board of some of the most cutting edge manufacturers including Stimulight and WebRacing.org among others.

Two additional management team members were brought on in 2010:
  • Bradford Wilkins, who was recently promoted to Vice President of Sales, was brought on to handle the recruitment, training and management of the sales force/managers across the U.S. He is integral to the ongoing improvement and moderating of the industry-lauded "Wilkins Fitness Academy", a 45 hour training program for new Commercial Territory Managers.
  • Barry Wilkins, an early Charleston Fitness employee with an accumulated multitude of field and managerial experiences, was recently promoted to Vice President of Installation and Maintenance Services.


Wilkins Fitness is currently the largest fitness company in the United States, representing over 150 companies' products in 49 states. Additionally, Wilkins Fitness is currently the only company in the industry established to offer its customers a TOTAL solution for their facilities with one point of accountability.

Wilkins Fitness is currently hiring seasoned sales representatives to join our commercial sales team. Click here to learn more about Careers at Wilkins Fitness. Contact Brenda Jacobs to apply.
 
The Official Dealer of Award Winning Products
We are a preferred dealer of top rated brands, such as SportsArt, Vision Fitness, BH Fitness, Spirit Fitness, Landice, Tuff Stuff, WebRacing, Stimulight and more. Our products have won numerous awards in leading consumer publications, including "Best Of" and "Best Buy". We are the exclusive dealer of our brands in the markets we serve.

We have built our business on unmatched customer service, both at the time of sale and for years beyond. Our customers know that we will go above and beyond to exceed their expectations. That's why we only represent products that carry the industry's best warranities and are backed up by stellar customer service by the manufacturer.
 
Senior Management Team
Chairman - Ron Wilkins is the co-founder of Wilkins Fitness Corp. and numerous other enterprises. A successful serial entrepreneur with experience across medical, high-tech, consumer goods, retail, real estate, finance and consulting. Ron has served/serves on numerous Boards globally as an outside director. He also serves as Chairman of the U.S. Fitness Industry Dealer’s Association (FIDA).

A full profile of his experience, network and dozens of commentaries and recommendations can be viewed at http://www.linkedin.com/in/rjwilkins.

CEO - Dan Wilkins is the co-founder of Wilkins Fitness Corp. and founder of Charleston Fitness Equipment covering the state of South Carolina and the co-founder of Charlotte Fitness Equipment d.b.a. Beuerlein Pro Fitness and Training.

Dan served as President of Charleston Sports / Sportevo, in Charleston, South Carolina. Dan’s retail career is extensive and includes Senior Management roles with Jumbo Sports/Sports & Recreation, Herman’s Sporting Goods and Dick’s Sporting Goods.

For an extended profile please visit http://www.linkedin.com/pub/dan-wilkins/9/57b/190/.

Vice President Sales - Bradford Wilkins -- A passionate entrepreneur with a proven and consistent reputation for a contagious enthusiastic attitude and a high initiative blended with creative out-of-the-box thinking and exceptional relationship management. Bradford has worked consulting with Fortune 500 companies as well as in the healthcare and high-tech industries. Bradford acted as a representative on a small business diversity panel for House Minority Leader Pelosi. Additionally, he is a requested public speaker and sales trainer.

For more detail on his background, visit http://www.linkedin.com/in/bradfordwilkins/.
Wilkins Fitness Equipment is Nationwide total commercial fitness equipment and technology solution provider. We supply and service the most competitive lines of fitness equipment, accessories, flooring, software and networked systems, marketing support, management consulting, training, maintenance and service contracts for a plethora of verticals including gyms, hotels, apartment complexes, municipalities, police/fire, schools, multi-family, schools, training studios, housings, clubs, hospitals, military, etc.